Two women exchange gifts in front of a store.

WRAP THE

Good

Gifts that do good for underrepresented businesses.

The holidays are full of traditions. For the past four years, our tradition has been creating visibility for underrepresented businesses who often depend more on making holiday sales.

So, we’ve gathered their products here in our gift guide, to celebrate them as holiday gifts that are not only good, but do good for the businesses they come from.

Two women exchange gifts in front of a store.

Discover gift ideas from underrepresented businesses.

LismoreSheepFarm-KnitYourOwnSocksKit

(3 products)

CosmetiquesCoreen-romndGlassingMeltingBalm

(67 products)

BuildingYourDreams-TheChildrensGiftSeriesSuperReaderBundle

(4 products)

NotJustCookiesWholesaleBakery-ChocolateChipCookies

(34 products)

BlackBowGiftCo-MorningBlissGiftBox

(23 products)

ScentsandSuch-GrannyHouseCandle

(48 products)

Ribbon Graphic

Every gift you see is now a gift for you.

This year, we’re letting you peek inside any gift and still make the nice list – with an AR experience that allows you to use your phone to unwrap every gift you see. By unwrapping gifts, you’ll reveal promo codes from underrepresented businesses that await inside and can be put toward your holiday shopping.

Carollers

BMO Good To-Go Mobile Markets

You can now buy gifts from women and minority-owned businesses in the most exclusive shopping districts across North America. Come by for a hot beverage and explore our selection of good gifts that do good, pre-wrapped and ready to give.